Business Need/Challenges

The client was undertaking a Values and Vision exercise. As part of the exercise, it was important to create a brand and communication strategy that generates pride in and high recall of the values and vision among employees as well as stakeholders.

Solution Highlights

• Visual anchors: Graphical representation of each of the values for easy recall
• Posters to depict the essence of the values and their importance
• A PowerPoint template: To anchor the brand identity to the organization’s values, a PowerPoint template based on the theme of the values were created as the Corporate PPT template
• Pin-up cards: Small cards that employees could pin-up at their workstations
• Screen saver: A screensaver to serve as a reinforcement of the values

Business Impact

• Huge cost savings as compared to on-shore production
• High employee engagement and excitement on the values and vision drive

Screenshots/Samples